Who we are
Fueling Brand Success, From Local Aisles to Global Markets
Icon Food Marketing is a leading promotions agency specialising in promoting independent and emerging food and beverage brands locally and globally.
Our unique approach focuses on generating demand and building brand awareness to help our clients thrive in the dynamic global market.
We offer a range of strategic initiatives, including in-store product demos, merchandising, sales support and targeted public relations, and media efforts, to provide comprehensive and customised support to drive growth and success at the retail level.
Whether working with international powerhouses or supporting local US brands, our mission remains to amplify brand presence and fuel success for every client we serve.
Our Founder
Annette Davidson
Chief Retail Activator
Visionary • Strategist• Connector
Meet Annette Davidson, the visionary founder of Icon Marketing. In 2009, driven by her marketing and event planning expertise, Annette established Icon Food Marketing to support individuals eager to introduce their homegrown products to global audiences
​
Annette integrates clients into pivotal distribution channels such as Whole Foods, Wegmans, Kroger, and other speciality retailers, leveraging her extensive expertise and international connections across the United States, Australia, Japan, Jamaica, and Europe. With a distinguished background in enhancing market visibility for prestigious brands like Liz Claiborne, Oscar de la Renta, and Donna Karan New York, Annette’s commitment to empowering food and beverage entrepreneurs is unwavering.​
​Her achievements include securing media placements in esteemed publications such as the NY Times, Forbes.com, and Food & Wine and curating renowned food events like Savouring Jamaica at the James Beard House. Annette continues to innovate with initiatives such as Kitchen Talk Live, spotlighting industry resilience in challenging times. A proud graduate of Endicott College in Beverly, MA, Annette remains actively engaged in her alma mater’s Alumni Council and dedicates her expertise as a board member for Collective FoodWorks and the Brooklyn Fashion Incubator and as a mentor to the Branson Center for Entrepreneurship – Caribbean.
How We Work
IMPACT
INVESTMENT
IMPRESSION
Our 3 I's Approach
Icon Food Marketing measures success with our proprietary 3 I's approach, emphasising Investment, Impact, and Impression. We empower emerging food brands to thrive in the competitive market by strategically investing in marketing promotions, sales support, and targeted branding efforts. We prioritise initiatives tailored to each brand's identity and ensure a lasting impression on consumers and stakeholders. With the 3 I's' guiding our approach, we pave the way for our clients' success in the dynamic marketplace.